CONVERSE: Converse began in 1908 as a rubber shoe company specializing in galoshes. Soon after, they started using rubber to make sneakers. In 1920, they renamed their canvas basketball sneaker the “All Star.” The name stuck. What didn’t stick was their intention. Made to sink jump shots on the basketball courts, these shoes became so much more. Popular culture defined them as an all wear trendy shoe. People played music, made art, skated the streets and kicked back in this incredible footwear. They became fashion. To this day, this spirit continues to make sure the shoe is defined by the individual, not the product.
Beyond that, Converse Shoes strives to impact their community of Boston as much as possible. They are extremely active with the Boys & Girls Club of Boston, as well as the Institute of Contemporary Art and Artists for Humanity. But their impact won’t end there as they continue to expand and develop their efforts. Nonetheless, this company is here to stay due to their staple “All-Star” footwear.