ROXY: After noticing the untapped women's surf market, Quiksilver decided it was time to make a move. In 1990, the ever-popular Roxy logo was born. A heart-shaped crest adapted from the recognizable Quiksilver logo made its presence then, and has been spotted across the globe ever since.

Initially started as a swimwear line, Roxy has evolved into a brand that provides purses, sandals, hard goods (snow and surf), wetsuits, footwear, books, perfumes and several other miscellaneous products to hip girls everywhere.