HURLEY: Hurley began its tradition in Southern California in the late 1970s. The Hurley surfboard was established in Costa Mesa in 1979. Later, in 1982, Bob Hurley and his business manager Joe K. began pursuing a hot Australian clothing brand, Billabong. Billabong USA was then established as a separate entity and licensee for Billabong.
By 1995, the Billabong USA team began noticing a shift in the consciousness of the consumer. Bob and the team realized that the modern surfer also loved fashion, skate, snow, music and art. They began to rethink what it meant to be a surfer brand. By the end of 1998, it became clear this vision did not serve the Billabong brand globally and the team had their own vision for the future. It was then decided to give back the licensing agreement and start Hurley.
Hurley was a major sucess. The essence of Hurley is based on a love of the ocean and the constant state of change. With deep roots in the beach culture, they are all about inclusion and positivity.
Hurley is for the stylish and playful skater or surfer. if you want to look good and have the right clothing for these sports, Hurley is for you. You don't have to give up fashion. Hurley hoodies, boardshorts and t-shirts are among the staples of Hurley products you will find at Gliks.com.